Online advertising using pay-per-click, or PPC, consists of companies bidding on relevant keywords and phrases to appear as sponsored results on search engine results pages (SERPs). 

In other words, businesses essentially “pay” for their ads to be shown to searchers who are looking for what they offer. That’s why creating a killer PPC campaign is very important, and here are 11 Amazon PPC tips for doing so.

When done correctly, PPC can be a very lucrative marketing strategy that drives targeted traffic to your website. The thing is, creating and managing a successful PPC campaign takes time and effort – especially if you’re new to it.

Our comprehensive guide to PPC will help you get started on the right foot. In it, we’ll cover everything from keyword research and ad copywriting to tracking your results and making necessary adjustments along the way.

11 Amazon PPC Tips to Help You Build a Killer Campaign

By knowing these Amazon PPC tips, you can easily build yourself a killer campaign. 

1. Keep your Amazon PPC Campaigns Structured Consistently

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Amazon PPC campaigns are structured in a very specific way in order to be effective. If your campaign is not structured correctly, it will likely not be as effective as it could be. In this article, we’ll go over the proper way to structure an Amazon PPC campaign.

Your Amazon PPC campaign should be organized into three parts:

  • The product target
  • The ad group
  • The keyword list

The product target is the product or products that you’re trying to sell with your campaign. This is generally the main focus of your campaign, and everything else should be structured around it.

The ad group is a collection of ads that are all related to the same product target. Each ad in the group should be targeted at a different keyword or phrase.

The keyword list is a collection of all the keywords that you want to target with your ads. These keywords should be relevant to the product target and should be organized into groups that make sense.

Organizing your campaign into these three parts will make it much easier to manage and optimize. Tracking your results will also make it easier to see what’s working and what’s not.

If you’re not sure how to structure your Amazon PPC campaign, there are many resources available that can help. Alternatively, you can hire a professional. Either way, make sure that your campaign is structured correctly in order to get the most out of it.

2. Group Similar Products Together

The difference between your product and other products in the same ad group must be explained. Use specific language and examples to help your readers understand the differences.

If your product is similar to other products in the same ad group, you’ll need to explain how they’re different and what makes your product unique. Use specific language and examples to help your readers understand the differences.

Some factors you may want to consider highlighting include:

Functionality: What does your product do that others don’t?

Target audience: Who is your product meant for?

Form factor: What does your product look like?

Pricing: How does your pricing compare to others in the market?

Be sure to use language that is clear and easy to understand so that your readers can quickly see how your product stacks up against the competition.

3. Try Some Automated Features

There are many features that Amazon offers to help improve your PPC campaigns. One of these is automatic targeting. Amazon will automatically target certain customers based on the criteria you select. 

Another great feature is the ability to track conversion rates. This helps you see which keywords are converting well and which ones need more work. 

Finally, Amazon offers a variety of reporting tools that can help you track your progress and make necessary adjustments to your campaigns. All of these features combined can help you significantly improve your PPC campaigns and increase your sales.

If you’re not already using some of these automated features, now is the time to start. Amazon makes it easy to get started, and they offer a variety of resources to help you along the way. So what are you waiting for? Try out some of these features today and see how they can help your business grow.

4. Match Your Targeted Keywords to Your Product Listings


Making sure your targeted keywords match your product listings is essential for two reasons. First, it allows you to be found by potential customers when they search for your products using those keywords. 

Secondly, it helps ensure that you’re actually selling what people are searching for, which can lead to increased sales and conversions.

One way to accomplish it is to simply include your targeted keywords in your product listings, making sure to use them in a way that makes sense and is relevant to the product. 

Another option is to create separate landing pages for each of your targeted keywords, optimizing those pages specifically for those keywords.

Whichever approach you choose, the important thing is to make sure your targeted keywords are included somewhere in your product listings so that people can find you and so that you’re selling what they’re actually looking for.

5. Get Specific and More Targeted with Long-Tail Keywords

If you’re serious about attracting more visitors to your website, then you need to be using long-tail keywords. Long-tail keywords are simply keyword phrases that are very specific and targeted.

If you want to target “women’s black leather high heels size 7,” you would target “women’s black leather high heels size 7.”

Long-tail keywords enable you to be very specific about what you offer, which is why they are so valuable. When someone types in a long-tail keyword, they know what they’re looking for and are much more likely to convert into a paying customer.

What’s also great about long-tail keywords is that they’re usually less competitive than short-tail keywords. This means that it’s often easier to rank for long-tail keywords, resulting in more traffic to your website.

To find long-tail keywords, you can use a keyword research tool like Google Keyword Planner or Simply enter a seed keyword and see what related keywords pop up.

Once you have a list of long-tail keywords, start incorporating them into your website content, titles, and descriptions. This will help you attract more targeted traffic that is more likely to convert.

6. Utilize Keyword Match Types and Negative Keywords

When you are running an Amazon PPC campaign, it is important to use keyword match types and negative keywords in order to improve your results. 

By using these tools, you can make sure that your ads are shown to the right people and that you are not wasting money on clicks from people who are not interested in your product.

Keyword match types allow you to control how closely related a searcher’s query must be to your keyword in order for your ad to show up. There are four different keyword match types:

  • Broad match – Your ad will show up for any search that includes your keyword, even if the searcher’s query is unrelated to your product.
  • Phrase match – Your ad will show up for any search that includes the exact phrase of your keyword or close variations of that phrase.
  • Exact match – Your ad will only show up for searches that include your exact keyword, without any other words before or after it.
  • Negative match – Your ad will not show up for searches that include the keyword you specify as a negative match.

You can use keyword match types to make sure that your ad is only shown to people who are likely to be interested in your product. 

For example, if you are selling women’s shoes, you would want to use a phrase or exact match for your keyword so that your ad would only show up for searches like “women’s shoes” or “buy women’s shoes.”

Negative keywords allow you to further refine the targeting of your ads. By adding negative keywords to your campaign, you can make sure that your ad does not show up for certain searches. 

For example, if you are selling women’s shoes, you might want to add “men’s” as a negative keyword so that your ad would not show up for searches like “men’s shoes.”

By using keyword match types and negative keywords, you can improve the targeting of your Amazon PPC campaigns and make sure that you are getting the most bang for your buck.

7. Track and Adjust Your Spending Based on Product Performance

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If you’re not happy with the performance of your PPC campaigns, it’s important to take a step back and assess what might be going wrong. 

There are a number of potential factors that can impact the success of your campaign, from your target audience to your ad copy and everything in between. 

One of the first things to consider when troubleshooting your PPC campaign is whether or not you’re targeting the right audience. If your ads aren’t being seen by people who are likely to be interested in your product or service, it’s no wonder that they’re not performing well. 

Take a close look at your targeting settings and make sure that you include the right demographics, interests, and keywords in your campaigns.

Another common issue that can impact PPC campaign performance is poor ad copy. If your ads aren’t relevant or interesting to your target audience, they’re not going to click on them. 

Make sure that your ad copy is clear, concise, and relevant to the products or services that you’re promoting.

Finally, consider the overall structure of your PPC campaign. Are you using the most effective bidding strategy for your goals? Are you targeting the right keywords? If you do not see the results that you want, it may be time to make some changes to your campaign.

8. Watch What Keywords Your Competitors Use

Keywords are the foundation of any Amazon PPC campaign. If you don’t have the right keywords, you won’t be able to show up in search results, and you won’t get any clicks or sales. That’s why it’s so important to choose the right keywords for your products.

One way to find the right keywords is to see what keywords your competitors are using. This can give you some insight into which keywords are working well for them and which ones you should be targeting.

To do this, you can use a tool like Amazon Keyword Tracker. This tool allows you to track the keyword rankings of your competitors. You can see which keywords they’re ranking for and how much traffic they’re getting from each keyword.

This information can be very valuable when you’re trying to choose the right keywords for your own products. If you see that a competitor is doing well with a certain keyword, you may want to target that keyword yourself.

Of course, you don’t want to just copy your competitor’s entire keyword strategy. You still need to do your own research to find the right keywords for your products. But, tracking your competitor’s keywords can give you a good starting point.

9. Bid Higher When You Add New Keywords

When you add new keywords to your Amazon PPC campaigns, you may notice that your bids are initially set quite low. This is because Amazon’s algorithms need time to learn about the new keyword and how it performs in relation to your other keywords.

Over time, as Amazon’s algorithms gain more data about the new keyword, your bids will automatically be adjusted upwards to reflect its true value. In the meantime, you can manually adjust your bids for new keywords if you feel that they are not performing as well as they should be.

To do this, simply go to the “Keywords” tab of your Amazon PPC campaign and click on the keyword that you want to edit. From there, you can adjust your bid amount as well as your daily budget for that keyword.

Remember, when adding new keywords to your Amazon PPC campaigns, give them some time to perform before making any major changes. 

In most cases, Amazon’s algorithms will eventually catch up and adjust your bids accordingly. However, if you feel that a keyword is not performing well, don’t be afraid to adjust your bids manually.

10. Give Your Amazon PPC Campaign Time to Succeed and Optimize It

It can take time for your Amazon PPC campaign to show results. Be patient and give it time to succeed. Optimize your campaign as needed to improve results.

When you first start running an Amazon PPC campaign, don’t expect immediate results. It can take some time for your ads to be approved and for them to start appearing in search results. Once your ads are running, it may take a while for them to generate clicks and sales. Don’t give up on your campaign too soon – give it time to succeed.

To improve the performance of your Amazon PPC campaign, you should constantly be testing and optimizing your ads. 

Try different ad copy, keywords, and bid amounts to see what works best. Keep track of your results so you can see what’s working and what’s not. Adjust your campaign accordingly to get the most out of it.

With patience and a little effort, your Amazon PPC campaign can be successful. Give it time to succeed and optimize it along the way for the best results.

11. Keep Fine-Tuning Your Campaigns

When it comes to Amazon PPC campaigns, one of the most important things to keep in mind is that they are always changing. As a result, it’s important to fine-tune your campaigns on a regular basis in order to ensure that they are as effective as possible.

One of the best ways to fine-tune your Amazon PPC campaigns is to use A/B testing. This involves creating two different versions of your ad campaign and then running them both at the same time. After a period of time, you can then analyze the results to see which version performed better.

Another great way to fine-tune your Amazon PPC campaigns is to constantly monitor your campaigns and make changes as needed. 

This means keeping an eye on your click-through rates, conversion rates, and other important metrics. If you see that something isn’t working as well as it should be, don’t be afraid to make changes.

Finally, another great way to fine-tune your Amazon PPC campaigns is to stay up-to-date with the latest changes and trends. Amazon is constantly changing the way that they operate, so it’s important to stay on top of these changes. By doing this, you can ensure that your campaigns are always effective.

By following these tips, you can be sure that your Amazon PPC campaigns are always fine-tuned and effective. 


Amazon PPC can be a great way to drive traffic to your product listings and boost sales. However, it’s important to understand how the system works before you start spending money on ads.

By following these Amazon tips in this guide, you can set up an effective Amazon PPC campaign that will help you achieve your business goals. Just remember to be patient and to constantly test and optimize your campaign for the best results.

If you need help getting started with Amazon PPC, or if you want help optimizing your existing campaign, contact us today. Our team of experts can help you create and manage an effective Amazon PPC campaign that will drive traffic and sales for your business.

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