Listing Optimization

Amazon Title Guidelines (Mistakes and Misconceptions)

  1. Amazon Title Requirements
  2. Key Points Overview
  3. Avoid Decorative Characters
  4. Warning Against Misleading Titles
  5. Avoid Unnecessary Keywords
  6. Capitalization in Keywords
  7. Importance of Keywords in Title
  8. Including Product Details in Title
  9. Essential Components of a Title
  10. Identifying Misspells
  11. Keywords Placement in Title
  12. Matching Keywords in PPC campaign and Title
  13. Wrapping Up

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Welcome to our comprehensive Amazon Title Guidelines aimed at helping you avoid common Amazon title mistakes for better listing optimization. In the world of e-commerce, the Amazon marketplace has emerged as a giant that cannot be ignored. Sellers on Amazon know the importance of a well-optimized product title. However, many are not aware of the common mistakes and misconceptions surrounding Amazon title creation, which can dramatically impact the product’s visibility and sales.

Understanding and avoiding these common errors is crucial if you want to stand out among the millions of sellers on the platform. In this Amazon Title Guidelines, we will delve into these missteps in detail and provide insights on how to create Amazon titles that are both compliant with Amazon’s guidelines and optimized for search.

In this blog you will learn:

  • Amazon Title Requirements
  • Things to avoid for title
  • Must haves for title

Amazon Title Guidelines and Requirements

Before we get to the common mistakes, it’s essential to understand the Amazon title requirements. Amazon has specific guidelines that sellers need to adhere to when creating their product titles. These guidelines are designed to ensure consistency across the platform and help customers find what they are looking for quickly.

Amazon’s guidelines stipulate that titles should be concise yet descriptive of the product. They should include key product features such as brand, product type, material, quantity, and color. It’s also important to note that titles should not include promotional phrases like “best seller,” “free shipping,” or “on sale now.”

Key Points Overview

In this guide, we will be discussing several key points, including the avoidance of decorative characters, the negative impact of misleading titles, the importance of avoiding unnecessary keywords, and the correct usage of capitalization in keywords. By understanding these points, you’ll be better equipped to optimize your Amazon titles and avoid common pitfalls.

Avoid Decorative Characters

One common mistake that sellers make when creating their Amazon titles is the inclusion of unnecessary characters. According to Amazon’s guidelines, titles should not contain any non-alphanumeric characters for decoration. These include symbols and special characters like exclamation points, hashtags, and dollar signs. 

These characters might seem like a good way to make your title stand out, but Amazon’s algorithms don’t recognize them, and they can confuse potential customers. Instead of using these characters, focus on providing clear, concise, and useful information about the product in your title.

An example of the right title:


Warning Against Misleading Titles

Another common mistake that sellers make is creating misleading titles. Misleading titles can be anything from exaggerating the product’s features to including irrelevant keywords to attract more views. While these tactics might seem like a good idea in the short term, they can have a negative impact on your listing in the long run.

Misleading titles can lead to poor customer experience. If customers purchase your product based on the title and then find out that the product does not match the description, they are likely to leave negative reviews. This can harm your seller reputation and decrease your product’s ranking on Amazon.

Avoid Unnecessary Keywords

While keywords are essential for product visibility, it’s important to avoid unnecessary keywords in your title. Keywords like “free shipping” and “quality guaranteed” might seem attractive, but they do not add any value to your product title.

Amazon’s title character limit is another reason to avoid unnecessary keywords. Amazon recommends keeping your title fewer than 80 characters. This limit ensures that the entire title displays in search results and on the product detail page. By avoiding unnecessary keywords, you can make the most of the character limit and ensure that your title is concise and to the point.

This is an example of a really long title:


Capitalization in Keywords

Capitalization in keywords is another area where sellers often make mistakes. Some sellers believe that using all caps for keywords will make their product stand out. However, this is a misconception.

According to Amazon Title Guidelines, only the first letter of each word should be capitalized, except for prepositions or conjunctions.

The right way of capitalizing the title:


Correct usage of capitalization not only makes your title easier to read but also ensures that it is in line with Amazon’s guidelines.

In conclusion, creating effective Amazon titles involves avoiding common mistakes, understanding Amazon Title Guidelines, and focusing on providing clear and accurate information about your product. By understanding and implementing these points, you can create titles that attract potential customers and boost your product’s visibility on Amazon.

Importance of Keywords in Title

Keywords play a crucial role in the Amazon title. They directly influence how your product is discovered on Amazon’s search engine. When a potential customer searches for a product, Amazon’s algorithm scans all product listings for keywords that match the search query. The more relevant keywords your title contains, the higher the likelihood that your product will appear in the search results, leading to increased visibility and potential sales.

However, it’s not enough to simply stuff your title with keywords. It’s also important to cover all different roots of keywords in the title. Root keywords are the main words that define your product, and different variations of these root keywords are what potential customers may use in their search queries. For example, if your product is a “garlic press,” the root keyword is “garlic press,” but variations could include “garlic crusher,” “garlic masher,” etc. By covering these different variations in your title, you can maximize your product’s visibility.

Like in this example where 2 different keywords have been used to describe a garlic press:


Including Product Details in Title

In addition to keywords, it’s essential to include product details in your title. These details provide potential buyers with a quick snapshot of what your product is and what it offers. Key product details to include in your title are quantity, size, color, material, and any other defining attributes of your product.

For example, if you’re selling a set of frying pans, your title could be “Set of 2 Non-Stick Frying Pans, 8 and 10 inches, Black.” This title not only includes the main keywords (“frying pan,” “non-stick”) but also provides essential product details (quantity: 2, size: 8 and 10 inches, color: black). Providing this information upfront helps the customer make a quick decision, increasing the chances of a click-through and potential purchase.

An example of all the product details being provided:


Essential Components of a Title

Creating an effective Amazon title involves a combination of four essential components: main relevant keywords, product information, tail keywords, and descriptive keywords.

Main relevant keywords are the specific words that a potential customer might use to search for your product, for example, “non-stick frying pan.” 

Amazon Title Guidelines

Product information includes key product details such as brand, quantity, size, color, material, etc., which help the customer understand the product’s offerings at a glance.

Tail keywords are longer phrases that are less frequently searched, but collectively, they can bring in a significant amount of traffic. For instance, “non-stick frying pan for induction cooktop” is a tail keyword.


Descriptive keywords provide additional information about the product’s features, benefits, or uses, for example, “easy to clean,” “durable,” etc.


Tools like Cerebro can be extremely helpful in deciding which keywords to use. It allows you to analyze your competitors’ keywords and identify high-performing keywords in your niche.

Identifying Misspells

While it may seem counterintuitive, identifying and using misspelled keywords can be an effective strategy to increase your product’s visibility. This is because many customers make typos when entering their search queries. By identifying commonly misspelled versions of your keywords and incorporating them into your listing, you can capture this audience.

However, it’s essential to be strategic about where you place these misspelled keywords. Placing them in your title might make your listing look unprofessional. A better approach would be to include them in the backend search terms of your listing, where they can contribute to search visibility without affecting the customer’s perception of your product.

Like this misspelled version of prevent to prevents:


Keywords Placement in Title

Another common mistake sellers often make is not putting keywords in the exact form in the title. The order of words in a keyword phrase can significantly impact search visibility on Amazon. It’s important to use keywords in the exact form that customers are likely to use in their search queries.

Like this:


For instance, if “non-stick frying pan” is a high-performing keyword for your product, you should try to use it in that exact form in your title, rather than splitting it up or reordering it (“frying pan, non-stick”). Using keyword optimization tools can help you identify the most effective keyword placement in your title.

Matching Keywords in PPC campaign and Title

When running Pay-Per-Click (PPC) campaigns on Amazon, it’s important to ensure that the keywords you’re bidding on match the keywords in your title. This is because Amazon’s algorithm gives preference to listings where the search query matches the title’s keywords. By aligning your PPC keywords with your title keywords, you can improve your ad’s relevance and performance.

However, many sellers overlook this point and use different keywords in their PPC campaigns and titles, resulting in less effective ad campaigns. By ensuring keyword consistency across your PPC campaigns and product titles, you can maximize your ad spend and increaseyour product’s visibility.

Wrapping Up

In conclusion, crafting an effective Amazon title is a careful balance of including relevant keywords, providing detailed product information, and adhering to Amazon’s guidelines. While this may seem complex, understanding the common mistakes and misconceptions surrounding Amazon title creation can significantly improve your product listing optimization.

Among the crucial points to remember are the importance of keyword relevance and placement, the strategic use of misspelled keywords, and the need for consistency in your PPC campaigns and titles. Also, remember the importance of providing key product details in your title, which aids buyers in their decision-making process.

The Amazon marketplace is a competitive space, and it’s the seemingly small details like these that can set your product apart. By avoiding common mistakes and focusing on creating clear, descriptive, and keyword-optimized titles, you can improve your product’s visibility, attract more potential customers, and ultimately increase your sales on Amazon.

As you continue your journey as an Amazon seller, we encourage you to keep these points in mind. Remember, understanding and implementing these best practices in your Amazon title creation is not just about adhering to the guidelines – it’s about better serving your customers by providing clear, accurate, and helpful information about your products. It’s this commitment to the customer experience that truly drives success in the Amazon marketplace. Happy selling!

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