Key Skills

• Have expertise in Product Research and development, product sourcing, and Product launch on Amazon.
• Must have Creativity for the R&D part using data dive sheets.
• Recommend, Create, and A/B Test Sponsored Brands, Sponsored Products, and Sponsored Display campaigns.
• Manage and optimize PPC campaigns for the agency's clients, including keyword research, ad copywriting, bid management, and landing page optimization.
• Would be able to handle all pre and post-launch Tasks.
• Able to identify and select relevant keywords for targeting in PPC campaigns. This involves a deep understanding of the target audience and their search behavior, as well as competitor analysis.
• Responsible for setting up, optimizing, and managing PPC campaigns on Amazon, including ad placement, bid strategies, and budget allocation.
• Constantly monitor campaign performance, analyze data, and make informed decisions to improve campaign effectiveness, such as adjusting bids, ad copy, and targeting.
• Must be able to ensure that PPC budgets are being used effectively, without overspending or wasting ad spend. This involves tracking performance and making adjustments to bids, targeting, and budgets as needed.
• Must be able to create and deliver regular reports to stakeholders, communicating campaign performance and recommendations for improvement. They must also communicate effectively with other departments and teams within the organization, such as the marketing, sales, and customer service teams, to ensure that PPC campaigns align with overall business objectives.
• Represent the agency in client meetings and presentations related to PPC advertising.