Health House Hold Launch

Health House Hold Launch

Utilizing Amazon's stability for profitable ventures in health and household categories!

A coffee and tea substitute brand aimed at expanding and enhancing its brand image on Amazon.

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With a 20% ACoS, Teeccino’s ad revenue surged within the first five months. They were able to reach new customers and impressions grew along with the company’s total revenue which saw a marked increase within a year.

Background

Established in 1993, Teeccino is a brand that sells coffee and tea, with a delicious blend of organic herbs, chicory, dandelion, or barley, along with fruits and nuts. Teeccino products contain the highest quality ingredients, without any artificial flavors, preservatives, and chemicals. Their products are caffeine-free and acid-free with over 35 organic and gluten-free blends. Caroline designed Teeccino to satisfy both coffee and tea drinkers alike with its rich, full body and its many health benefits.

The Problem

As we prepared for the brand launch, we deliberately set our product prices lower than our competitors to stimulate stronger initial interest. Our meticulous pre-launch preparations and strategic initiatives yielded excellent results during the product launch phase.

The products delivered a promising return on investment, and our marketing endeavors were proving successful. However, our triumph was short-lived, as we soon encountered a formidable competitor attack that proved challenging to overcome, despite our substantial marketing efforts.

Our Approach

Despite a considerable daily budget allocation, our efforts to combat the competitor’s assault proved challenging. In response to this formidable challenge, our multidisciplinary team undertook a comprehensive data analysis to inform our strategic response.

Our data-driven insights have led us to a strategic pivot, where we will temporarily shift our focus away from primary keywords. Instead, we will strategically target medium and long-tail keywords, identifying a significant optimization opportunity that holds the potential to expedite our recovery and reinforce our competitive position.

This approach is grounded in a meticulous analysis of the competitive landscape and aligns with our long-term goals for sustainable growth and market dominance.

Results

With our keyword rankings firmly established, we set our sights on dominating the market for primary keywords. Additionally, we strategically aligned our product pricing with industry standards, enhancing our profit margins significantly. Our client was highly impressed with our ability to identify and exploit market gaps, enabling us to establish our brand’s presence rapidly.

This strategic pivot not only garnered the client’s admiration but also translated into exceptional financial outcomes. In fact, our tripled profits surpassed even the most optimistic projections.

Building upon this success, we intensified our efforts to boost the brand’s profitability by introducing product variations and expanding our product portfolio. This commitment to innovation and market responsiveness continues to drive our brand’s growth trajectory.

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