This blog post will provide an overview of Selling on Amazon vs eBay , highlighting their advantages and giving insight into which option will be best for your business.
When considering starting an online business, Amazon and eBay are considered two of the top choices.
Both websites have unique benefits, and it is important to understand the differences before deciding.
1. What’s the Difference Between Selling on Amazon vs eBay?
When comparing Amazon and eBay, the first thing that comes to mind is cost and fees.
EBay has two fee plans: the Insertion fee and the final value fee.
An insertion fee is charged when a seller creates a listing on eBay. eBay allows sellers to have 250 free listings per month. If the seller has a store on eBay, they may be able to have more than 250 listings.
If you use up your monthly allowance, insertion fees will be charged per listing and category. For example, if you list your item in two types, you’ll also pay an insertion fee for the second category.
On eBay, sellers pay a final value fee for their items when the item sells. This is calculated as a percentage of the total transaction cost, including shipping.
The total sale amount includes the item price, handling charges, shipping service chosen by the buyer, and sale tax.
This fee is calculated as a percentage of the total amount of the sale, plus $0.30 per order.
The managed payment system is required for eBay, so the payment processing fee is included in the Final Value fee.
The optional listing fee is payable only if you upgrade the listing with some special features. The optional upgrade can be particular font color or style, adding subtitles to a product, or setting your own price. This fee adds up as quickly as you upgrade your listing.
It’s important to note that these fees can vary depending on your product type.
The cost of selling on Amazon depends on the plan you choose. With Amazon, several different pricing plans range from free to $39.99 monthly.
An Individual Selling Plan might be the best option for those just getting started.
This plan requires no monthly subscription fee but does charge a per-item fee for each item sold through your account, which is $0.99 per item.
This plan is ideal for those who don’t have a large inventory or aren’t expecting to make many sales. With this plan, you have access to all the tools needed to successfully list and manage your products on Amazon, making this an attractive option for smaller businesses or those just getting started.
The second plan is the Professional Selling Plan, which is ideal for those with larger inventories or expecting higher sales volumes.
With this plan, there is a monthly subscription fee of $39.99 plus additional fees depending on what type of product you sell and how many items you list each month.
However, with the Professional Selling Plan, you can access more features, such as order processing reports and customer service features unavailable in the Individual Selling Plan.
Amazon has one prominent feature that eBay doesn’t have; Amazon Prime Subscription offered by Amazon.
It provides users with access to various features, including free two-day shipping on eligible items, streaming access to more than 15,000 movies and television shows, unlimited access to over one million songs, access to Kindle e-books, and exclusive deals for members. It is an appealing service for both shoppers and sellers.
2. The Pros of Selling on eBay
● Reach a Wider Audience: Perhaps the most compelling advantage of selling items on eBay is that it gives you access to an expansive global marketplace full of potential buyers. Anyone from around the world can view your products, so if you’re looking to reach as many people as possible, eBay is an excellent option. With hundreds of millions of active users, this platform helps sellers reach more people than ever and increase their chances of making a sale.
● Low Fees: Another key benefit of selling on eBay is that there are very low associated fees and expenses compared to other online marketplaces or physical retail locations. You’ll only need to pay a small commission each time you make a sale, while PayPal also charges small processing fees for transactions made through its system. When you consider the sheer volume and wide range of buyers available on eBay, these costs are marginal compared to the returns you can make using the platform.
● Option for Automation: One helpful feature offered by eBay is automation options for sellers who wish to streamline their operations. With automated email notification templates and other tools, it’s easy to create repeatable processes that help you save time and energy when managing your inventory and orders. Many software solutions integrate with eBay’s API and enable complex automation sequences such as auto-publishing product listings or providing analytics about sales performance. Such features allow users to work smarter instead of more complicated and quickly scale up their businesses with high-efficiency rates.
3. The Cons of Selling on eBay
● High Fees: One of the primary cons of selling on eBay is its high fees. Sellers must pay an insertion fee when they list their product and a final value fee when an item sells. Also, sellers must pay a percentage-based commission on each sale they make. This means that while they may be making some money from their sales, much is going toward eBay’s fees and commissions. The exact fees and commissions vary based on the product category and type, but in general, sellers are left with less profit than if they were to sell their products through other online channels.
● Complex Listing Rules: To comply with eBay’s rules and regulations, sellers must list their products according to certain guidelines and standards. These include using certain keywords in the listing description and providing detailed photographs and descriptions for each item listed for sale. Failure to follow these guidelines can result in a seller receiving warnings from eBay or even having their account suspended or terminated if violations occur too frequently or are severe enough. Although following these rules helps ensure fairness between buyers and sellers, it also adds another layer of complexity to running a successful business on eBay that can be difficult to manage properly.
● Limited Reach: A third con of selling on eBay is limited reach, meaning that not all potential customers may be able to find your products within the marketplace itself due to the sheer number of active listings available at any given time as well as how listings are organized within search engine results pages (SERPs). In addition, many customers may already have pre-existing loyalties towards other online retailers or marketplaces, further limiting potential exposure for your products within the eBay platform itself.
4. The Pros of Selling on Amazon FBA
● Increased Visibility in a Crowded Marketplace: When selling on Amazon, businesses can benefit from increased visibility in the crowded marketplace compared to selling through their website. The platform is well-known and has a high level of trust among buyers, which means that when someone browses for a product or service, they are more likely to choose one from Amazon over any other site. This increased visibility leads to more potential customers, which can help increase sales and revenue for businesses.
● Low Start-Up Costs: Another great advantage of using Amazon to sell products or services is its low start-up costs. Unlike opening a traditional brick-and-mortar store or creating an e-commerce website from scratch, setting up a shop on Amazon requires minimal upfront costs. Businesses only need to pay for listing their product online and any transaction fees associated with each sale. This allows companies of all sizes to get started quickly and easily without breaking the bank.
● Access to A Wide Audience: By leveraging Amazon’s expansive customer base, businesses can access millions of potential customers who are already accustomed to buying things online. Since the platform is so popular, sellers can tap into a larger group of people than they could by selling through their website alone. This also gives them access to international markets that may be unavailable through their stores due to geographical restrictions like shipping limitations or currency exchange issues.
5. The Cons of Selling on Amazon FBA
● Intense Competition: Another con to selling on Amazon is the intense competition between sellers, especially in popular product categories where hundreds or even thousands of sellers trying for attention from shoppers. This intense competition can lead to lower prices and reduced profit margins as sellers try to undercut one another to gain more customers. Additionally, because all sellers must compete with Amazon’s products (which often come with free shipping) and its network of third-party vendors, new or small businesses may find it difficult to stand out in their chosen niche.
● Lack Of Control over Pricing & Shipping: Another drawback of selling on Amazon is the lack of control over pricing and shipping policies that sellers have when compared with other e-commerce platforms such as eBay or Shopify. Sellers have no control over how much they charge for their items, nor do they have any control over what shipping charges will be applied at checkout (if any). This means that unless you’re willing to research competitors’ prices and try out different fulfillment options for your products, you may lose out on potential buyers due to unfavorable shipping costs or uncompetitive pricing. Furthermore, when dealing with returns or customer complaints you’ll have no choice but abide by Amazon’s strict rules if you want your storefront hosted by the company’s platform – which means less flexibility when trying to resolve customer disputes or provide refunds/replacements when necessary.
● Limited Control Over Listings: Another con associated with selling on Amazon is limited control over one’s listings. Sellers can only customize certain aspects of their listing and have minimal control over how their listings appear in search results and other places where Amazon promotes them. This limits the ability to optimize product listings and ensure they stand out from competitors’ offerings. Additionally, because all product information, such as descriptions, must be approved by Amazon before going live, this process may take longer than desired if any issues during a review need to be addressed.
6. Selling on Amazon vs eBay : Dropshipping Difference
With FBA, you don’t need to worry about storing or shipping your inventory. Amazon takes care of it all.
However, there are some downsides to using FBA as well. First and foremost, Amazon has strict rules against dropshipping, meaning if you want to use their service, you must purchase enough inventory upfront to qualify.
When using eBay, buyers can purchase items from individual private sellers or through a bidding process. Shipping the items to the buyer is generally handled by the seller, who will choose their own courier service or ship the item themselves. Buyers may also have their items shipped directly from the seller’s warehouse or store. On eBay, customers can purchase almost anything listed as long as it meets their criteria in terms of quality and cost.
When it comes to delivery timescales, eBay is often faster than Amazon FBA as packages are usually delivered directly by the seller or third-party courier services used by them. This contrast with Amazon FBA, which uses its delivery network that can take longer to deliver orders due to how much larger its inventory is compared to individual sellers on eBay. Because of this difference in size, delays often occur when dealing with large shipments through Amazon FBA compared to smaller shipments through eBay’s sellers.
While understanding the key differences between Amazon and eBay is essential, sellers on Amazon have a unique opportunity to improve their product visibility with our Amazon SEO services. Using strategic keywords and optimizing product listings, we ensure your products gain maximum exposure. Learn more about these services on our dedicated page.
In conclusion, there are pros and cons to selling on Amazon FBA and eBay. The most important factor for sellers to consider is what their goals are for their business. If a seller wants to focus on growth and reaching new customers, then Amazon FBA would be the best platform.
However, if a seller wants to maximize profits, then eBay would be the better option. There are benefits and drawbacks to both platforms, so sellers need to research which platform will work best for them based on their individual business needs.