Product Launch

How To Launch Amazon Product in A Competitive Niche

  1. The Challenge of Launching in a Competitive Niche
  2. Traditional Approach to Launching a Product
  3. Alternative Strategy for New Product Launch
  4. Identifying Less Competitive Markets
  5. Benefits of Launching in Less Competitive Markets
  6. Expanding to Other Marketplaces
  7. Cost and Review Benefits of this Strategy
  8. Expanding to More Marketplaces
  9. The Impact of Reviews Across Marketplaces
  10. Pacing Up Your Review Velocity
  11. When to Enter the USA Market
  12. Wrapping Up

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Welcome, everyone! In this discussion, we are going to delve into the exciting yet challenging world of product launching. We will discuss the intricacies How To Launch Amazon Product in a competitive niche, particularly focusing on the USA marketplace. We’ll compare traditional launching methods against a more innovative, strategic approach that may offer a smoother entry into the market.

In this blog you will learn:

  • How to launch product
  • Analysing market
  • Which market fields to opt for
  • Importance of reviews

The Challenge of Launching in a Competitive Niche

Launching a product in a highly competitive niche is an ambitious endeavor. The USA marketplace, known for its high level of competition, is particularly challenging.

How To Launch Amazon Product

The market dynamics of the USA are characterized by a large number of sellers, a diverse variety of products, and an ever-demanding customer base with high expectations. These factors collectively contribute to making the USA marketplace a highly competitive environment, making it difficult for new products to gain visibility and acceptance amongst consumers.

The high level of competition often means that product differentiation becomes harder, and businesses need to invest heavily in marketing and promotional activities to stand out. These challenges are compounded by the high cost of customer acquisition, and in many cases, thin profit margins due to competitive pricing strategies.

How To Launch Amazon Product: Traditional Approach

Traditionally, businesses have taken a rather direct and aggressive approach to tackle these challenges.

This approach typically involves sending a large inventory to Amazon’s Fulfillment by Amazon (FBA) warehouses located in the USA.


Once the products are in the warehouse, businesses engage in aggressive Pay-Per-Click (PPC) advertising campaigns to enhance product visibility. They also invest heavily in influencer marketing, leveraging the reach of social media influencers to promote their products and create brand awareness.

While these strategies can sometimes be effective, they also require a substantial budget. Moreover, they demand patience as it often takes time before businesses can see any return on their investment. This is because the high level of competition means that it will take time for the product to gain sufficient visibility and start generating sales.

Alternative Strategy for New Product Launch

Given the challenges associated with the traditional approach, an alternative strategy is to consider launching the product in less competitive marketplaces first.

This strategy allows businesses to test their products, gain some initial reviews, and establish a brand presence without having to compete directly with a multitude of established players.


The concept behind this strategy is to use less competitive markets as a stepping stone. By establishing a strong foothold in these markets, businesses can gradually expand their presence and eventually enter more competitive markets like the USA with an already established brand and product.

Identifying Less Competitive Markets

The key to successfully implementing this strategy is to identify less competitive markets that are suitable for your product. This analysis should include a thorough review of product statistics in different markets, such as Canada, the UK, and European markets like Germany, Italy, Spain, and France.

In-depth market research is crucial at this stage. Businesses need to understand the demand patterns, customer preferences, and level of competition in these markets.


This information can be obtained through various sources, including market research reports, industry statistics, and data provided by Amazon itself.

By analyzing this data, businesses can identify markets that offer a good balance between demand for their product and level of competition. These are the markets where businesses should consider launching their product first, before eventually expanding to the highly competitive USA marketplace.

Benefits of Launching in Less Competitive Markets

Launching in less competitive markets, such as the UK and Germany, can offer several benefits. One of the primary advantages is the potential for quicker ranking on Amazon’s search results. In less crowded marketplaces, a new product does not have to contend with thousands of similar products for visibility. This means that with a well-optimized product listing and a good product, you can achieve high rankings on search results much faster.

Another major benefit is stability. In these smaller markets, once a product gains some momentum and starts generating consistent sales, it is less likely to experience drastic fluctuations in sales or rankings. This stability can provide a solid foundation for growth and expansion into more competitive markets.

Expanding to Other Marketplaces

Once you’ve achieved some level of success in a less competitive marketplace, the next step is to expand to other markets. This is where can be a valuable tool. This platform allows you to list your product in multiple Amazon marketplaces, including those in various European countries.


The expansion to other markets not only provides access to a larger customer base but also helps to establish your brand presence across different regions. It also allows you to take advantage of the unique opportunities that different markets may offer.

You can also learn more about it on the website:


Cost and Review Benefits of this Strategy

This strategy can also lead to significant cost savings and faster accumulation of reviews. By launching in a less competitive market, you can achieve stability with a smaller budget. This is because the cost of advertising and customer acquisition is often lower in these markets.

In terms of reviews, customers in less competitive markets may be more likely to leave a review, as they may have fewer options and may appreciate your product more. Moreover, owing to the less competitive nature, you can accumulate a substantial number of positive reviews faster, which can enhance the reputation of your product and brand.

Expanding to More Marketplaces

As you gain more confidence and your product starts to establish itself, you can start thinking about expanding to more marketplaces. The order of expansion should be decided based on potential ROI, ease of entry, and the strategic fit of each market with your product and brand.

One critical factor to consider during this expansion is the impact of adding reviews to your listing. Reviews are a powerful social proof that can significantly influence purchase decisions. By expanding to more markets, you’re essentially multiplying the sources of your reviews, which can boost your product’s reputation and visibility.

The Impact of Reviews Across Marketplaces

An exciting aspect of Amazon’s international marketplaces is that reviews from one marketplace show up in all other marketplaces. This means that a positive review left on a product in the UK marketplace will also appear in the USA, German, and Canadian marketplaces, among others. This cross-market visibility of reviews can enhance your product’s credibility and appeal to customers across different markets.

Pacing Up Your Review Velocity

By launching in less competitive markets and gradually expanding to more markets, you can significantly pace up your review velocity – the speed at which you gain reviews. Compared to launching only in the USA, this strategy can lead to a faster accumulation of reviews, which can boost your product’s ranking and visibility across multiple markets.

When to Enter the USA Market

With this strategy, the ideal time to enter the USA market is after you’ve gained a substantial number of positive reviews and achieved stability in other markets. The reviews from other marketplaces can aid in gaining traction in the competitive USA market, as they provide social proof that your product is worth buying.

Wrapping Up

In conclusion, launching a product in less competitive markets before entering the USA can be a viable strategy for businesses. It allows businesses to test their product, gain initial reviews, and establish a brand presence in a less risky environment. This approach has proven successful for many sellers and could potentially be a game-changer for your business as well. It’s a strategic, step-by-step approach to product launch that mitigates risk, optimizes costs, and maximizes the chances of success.

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