Product Research

Guide to Product Research for Amazon FBA in 2024

  1. Step 1: Go Against the Mainstream to Find Untapped Potential
  2. Step 2: Pursue True Innovation for a Major Competitive Edge
  3. Step 3: Target Low Search Volume Niches to Avoid Competition
  4. Wrapping Up

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Guide to Product Research for Amazon FBA: Product research is a crucial first step for any Amazon FBA seller looking to source and launch a profitable private label product. With over 5 million active sellers on Amazon, finding the right product that can cut through the competition is more important than ever. Simply copying what others are already selling leads to oversaturated markets and razor thin margins.

The key is to get ahead of trends and find promising new niches before others catch on. By taking a strategic approach to Product Research for Amazon FBA, FBA sellers can identify opportunities that align with consumer demand but aren’t already flooded with competing listings. This gives a critical advantage that makes it possible to build a brand and secure sales on Amazon.

In this guide, we will walk through proven strategies for conducting smart Product Research for Amazon FBA in 2024. By going against mainstream advice, pursuing true innovation beyond superficial changes, and targeting less competitive niches, you can surface profitable new products with major potential. Follow these steps to find your next home run product and thrive on Amazon.

Step 1: Go Against the Mainstream to Find Untapped Potential

Many sellers get stuck chasing the same saturated niches because it seems like the safe path. But taking a contrarian approach and going against mainstream advice opens up far more potential. Here are strategic ways to break from the crowd:

Launch High-Priced Products Don’t limit yourself to under $25 products. Consider higher priced items even above $50 or $100. The upfront costs are higher, but the payoff can be massive with the right product. For example, high-end specialty cookware or premium beauty devices. With less competition, you can dominate the niche.



Target Products with Design Patents and Custom Molds Research products that require a custom mold or have a design patent. These signal healthy margins but deter copycats since replicas take months to engineer. An example is a uniquely shaped pet toy made from a custom mold.


Sell Bulky Items by Perfecting the Supply Chain Oversized and heavy products scare off many sellers. But by mastering logistics with freight forwarding, you can capitalize on the lack of competition. For example, oversized pillows and furniture have high demand but lower competition.

Source Electronics and Battery Operated Products While electronics come with extra steps for batteries and certifications, far fewer sellers take the initiative. Be the one to navigate requirements like ROHS certification to win in niches like Bluetooth speakers.

Obtain Hazardous Materials and Organic Certificates Niche certifications also deter competing listings. Research products that require special handling like organic soaps or hazardous materials shipping. The extra effort pays off in exclusive access to high potential niches.

Step 2: Pursue True Innovation for a Major Competitive Edge

Rather than superficial tweaks like new colors or bundle sizes, you need genuine innovation that’s hard to replicate. These improvements take months for competitors to catch up, buying you precious time to cement category dominance.

Develop Enhancements Competitors Will Struggle to Copy Don’t just make simple changes like going from 5 to 6 in a bundle. Engineer improvements like ergonomic enhancements or formula upgrades that require R&D and supplier negotiation.

Create New Use Cases Through Clever Repositioning Look for ways to reframe existing products to new audiences. Like marketing a pet toy to parents as an educational toy for autistic children due to sensory benefits.


Add High Value Bonus Products or Accessories Consider bundling in-demand accessories that complement the core product. Such as adding bonus makeup brushes with a cosmetic organizer purchase. This raises perceived value.


Improve Materials and Manufacturing Processes Research if new materials like aircraft-grade aluminum or advanced manufacturing techniques could enhance durability or performance. This innovation is harder to reverse engineer.

Automate Manual Processes for Convenience Look for ways to automate tedious manual tasks. Like an automatic jar opener or electric spice grinder. Labor-saving innovation commands high margins.


The goal is to brainstorm innovations that competitors will struggle to quickly imitate. This buys time to scale up fast while they play catch up.

Step 3: Target Low Search Volume Niches to Avoid Competition

Most sellers chase high search volume keywords. But low competition niches with only 3-4K searches can be golden opportunities. Here are tips to capitalize on untapped potential:

  • Find keywords with enough search volume for sales, but low enough to deter mass competition. A search volume of 3,000-5,000 monthly searches is a good starting target.
  • Make up for lower search volume with higher prices. A niche with 3,000 searches but $300 ASP has the same revenue potential as 30,000 searches at $30 ASP.
  • Get in early before others take notice. Be the big fish in a small pond before copycats arrive.
  • Focus on highly targeted keywords so you rank quickly and sales velocity is high. For example: [premium leather camera strap] rather than just [camera strap].
  • Consider expanding catalog over time or broadening to related niches once established. But start laser focused.
  • Leverage promotions and external traffic to supplement organic sales. Don’t rely on Amazon traffic alone.

Example Low Competition Niches:

  • Premium bartending kits
Product Research for Amazon FBA
  • High-end bird watching binoculars
  • Custom orthotic insoles
  • Artisan cheese making kits

The goal is to balance modest search volume with focus, high prices, and minimal competition. This strategy avoids raced-to-the-bottom mainstream niches.

Wrapping Up

Conducting smart and strategic Product Research for Amazon FBA is crucial for Amazon FBA success in 2024. Avoid simply following mainstream advice or choosing the first viable product you encounter. By taking a contrarian approach, pursuing meaningful innovation, and targeting untapped niches, you can unlock far more potential.

Leverage the steps in this guide to:

  • Break into unconventional niches before copycats arrive
  • Create products that are hard to replicate quickly
  • Find diamonds in the rough with lower search volume

Setting yourself apart from the herd with an insights-driven product research process allows you to build a defensible, profitable brand. You gain the first-mover advantage needed to secure customer loyalty and consistent sales.

Product selection is too important to leave to guesswork and generic criteria. Invest the time upfront to deeply understand customer needs and industry trends. Keep pushing yourself to find gaps in the market. This is how top sellers consistently uncover blockbuster products year after year.

Take your Amazon FBA business to the next level by consulting with amazon marketing agency or implementing these Product Research for Amazon FBA best practices. Use the strategies in this guide as a launch pad for your private label brand’s future success.

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