Maximize your Amazon ad spend with our Attribution for External Traffic service

Amazon Attribution for External Traffic is a service that gives businesses insights into the effectiveness of their advertising campaigns on external platforms like Google Ads or Facebook by measuring how much traffic they drive to their products on Amazon.
It uses machine learning algorithms to analyze patterns in customer behavior to help businesses understand how effective their marketing efforts are, so they will know where to concentrate their advertising efforts in the future.

One of the main differences between Amazon Attribution for External Traffic and other similar services offered by Amazon is that it gives businesses access to more comprehensive and detailed data.
While other services measure only clicks and conversions, Amazon Attribution for External Traffic also tracks the number of sales generated from external traffic and the products being purchased. This allows businesses to get a more holistic view of how their advertising campaigns perform and make better decisions about where to focus their efforts in the future.

Businesses can expect several key benefits from using Amazon Attribution for External Traffic, including better visibility into how well their advertising campaigns are performing, improved insights into customer behavior and purchasing patterns, and more efficient allocation of resources.
Additionally, businesses that use Amazon Attribution for External Traffic can also expect improved conversion rates and ROI from their advertising efforts and improved visibility into which external platforms are driving the most traffic to their products on Amazon.

For Amazon Attribution for External Traffic, businesses should sign up for an account on the Amazon Attribution website. Once they have registered for an account, they will need to provide basic details about their business and create a campaign linked to one or more external advertising platforms, such as Google Ads or Facebook.
After creating a campaign, businesses can track the performance of their advertising efforts in real-time and make adjustments as needed to improve their results.

There are some best practices businesses can follow when using Amazon Attribution for External Traffic to get the most out of their advertising efforts. One key best practice is ensuring that all your campaigns are set up correctly and linked to the correct external platform, such as Google Ads or Facebook.
It is important to monitor the performance of your campaigns closely and make regular adjustments based on the real-time data provided by Amazon Attribution for External Traffic.

Yes, you can customize the reporting to meet your specific business needs. There are different reporting levels that you can choose from, depending on the level of detail and customization you need.
Moreover, suppose there are any data points or metrics you would like to have included in your reports that aren’t currently available. In that case, you can also request that those be included in future updates to the platform.