How To Remove Negative Reviews From Amazon Listing

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In today’s digital age, online reviews have a substantial influence on consumer purchasing decisions. This is particularly true for businesses operating on platforms like Amazon, where product reviews can significantly impact a product’s visibility and sales. Remove Negative Reviews, while sometimes providing valuable feedback for improvement, can adversely affect a company’s reputation and bottom line. Therefore, understanding how to manage and possibly Remove Negative Reviews is crucial for any seller. This article will provide a comprehensive overview of the different types of negative reviews and how to address them according to Amazon’s Community Guidelines.

In this blog you will learn:

• Two Types of Reviews
• Types of Reviews You Can Remove
• How to Open a Case With Amazon
• Examples of Reviews That Violate Guidelines

Two Types of Reviews

When dealing with negative reviews on Amazon, it’s important to distinguish between two primary types. The first category includes reviews that violate Amazon’s Community Guidelines. These are reviews that, for various reasons, infringe upon the rules set by Amazon for maintaining a respectful, honest, and community-oriented platform. The second category encompasses legitimate reviews that highlight actual product issues. While these reviews may be negative, they are valid customer experiences and must be handled differently than those in the first category.

Amazon Community Guidelines

Amazon’s Community Guidelines serve as the platform’s rulebook. They delineate the acceptable behavior on the platform and establish a framework that ensures a helpful, respectful environment for all users. Amazon encourages honest and clear reviews, provided they adhere to these guidelines.

Identifying and Remove Negative Reviews that breach these guidelines is crucial for product sellers. If a review is found to violate these rules, sellers can report it to Amazon. The platform is generally responsive to these reports as maintaining a trustworthy community is in its best interest.

Types of Reviews You Can Remove

Amazon’s Community Guidelines specify various types of reviews that are considered unacceptable and can potentially be removed. As a seller, being aware of these can help you maintain a clean, trustworthy review profile for your products.

1. Reviews about the seller: Amazon differentiates between product reviews and seller feedback. If a review is more about the seller’s behavior than the product itself, it’s considered irrelevant and can be reported.
2. Shipment issues: Issues related to delivery, especially for Fulfillment by Amazon (FBA) products, fall under Amazon’s responsibility. If a review criticizes shipping issues for an FBA product, it can be reported.
3. Bad packaging: Similarly, if a review complains about the packaging of an FBA product, it’s Amazon’s responsibility and not relevant to the product review.
4. Competitor reviews: If you suspect a review to be from a competitor trying to downgrade your product, you can report it to Amazon.
5. Reviews on wrong products: Sometimes, a buyer might leave a review for a different product on your listing. These can be reported for removal.
6. Pricing related reviews: Reviews criticizing a product due to price changes, especially during deals or offers, violate Amazon’s guidelines.
7. Reviews with obscene words: Amazon encourages a respectful community. Reviews containing offensive or obscene language can be reported and removed.

How to Open a Case With Amazon

If you encounter a review that violates Amazon’s guidelines, you can report it by opening a case with Amazon. Here’s how:

1. Go to the ‘Help’ section on the Seller Central homepage.

2. Choose ‘Get Support’.

3. Select ‘Selling on Amazon’.

4. Navigate to ‘Product, Listing, and Inventory’.

5. Click on ‘Product Reviews’.

6. Fill in the necessary information about the review, including the title of the review, name of the reviewer, date of the review, and the direct link to the review.
7. In the ‘Required Action’ box, mention that the review is against Amazon’s community guidelines, citing the relevant section and bullet point.

8. Submit the case.

It’s important to note that Amazon may not always remove the review. However, consistently reporting reviews that violate the community guidelines improves the chances of maintaining a clean, fair product review profile.

In conclusion, understanding the types of reviews you can remove and how to report them is crucial for maintaining a positive reputation on Amazon. While legitimate negative reviews should be addressed with improved service or product adjustments, those that violate Amazon’s guidelines have no place on your product page and should be reported promptly.

Examples of Reviews That Violate Guidelines

To fully grasp the concept of violating reviews, let’s delve into some specific examples that cross the boundaries of Amazon’s Community Guidelines.

1. Review about the Seller: Let’s consider a review that states, “The seller was rude and did not respond to my queries promptly.” This review is not about the product but rather about the seller’s behavior, making it irrelevant to the product listing and violating Amazon’s guidelines.
2. Shipment Issues: A review that says, “The product arrived two weeks late,” clearly points to a shipping issue. If you’re using Fulfillment by Amazon (FBA), shipping responsibility lies with Amazon, making such a review irrelevant to your product listing.
3. Bad Packaging: A review such as, “The packaging was torn and damaged,” falls under Amazon’s responsibility if the product is FBA, which means it is irrelevant and reportable.
4. Competitor Reviews: If a reviewer has left negative reviews on similar products within the same category, there’s a chance they could be a competitor. For instance, if one reviewer has left one-star reviews on multiple garlic presses, including yours, you could report it as a potential competitor review.
5. Reviews on Wrong Products: A review stating, “This is the worst collagen peptide I’ve ever used,” on your garlic press listing is clearly for the wrong product and can be reported.
6. Pricing Related Reviews: A review such as, “The product was $20 last week, and now it’s $27. This is outrageous!” is a pricing-related review and is against Amazon’s guidelines.
7. Reviews with Obscene Words: Any review containing offensive language, such as, “This product is absolute junk,” can be reported for violating community guidelines.

Genuine Negative Review

While it’s critical to tackle reviews that violate Amazon’s guidelines, handling legitimate negative reviews is equally important. These reviews often highlight genuine issues with your product or service and can provide valuable insights for improvement.

Amazon provides tools to help sellers effectively manage these reviews. One such tool is the Brand Dashboard, available to sellers who have completed Brand Registry. Within the Brand Dashboard, the ‘Customer Reviews’ section allows you to view and respond to customer reviews.

Amazon offers two primary response options: a courtesy refund or customer support. If a customer received a defective product or had a negative experience, offering a courtesy refund can turn a negative experience into a positive one. Alternatively, if the customer misunderstood a product feature or usage instructions, offering customer support can help resolve the issue and potentially change their perception of your product.

Automating the Process with Sellerise

While manually managing reviews is effective, it can be time-consuming, especially for sellers with a large number of products. This is where automation tools like Sellerise come into play.

Sellerise offers a feature called Review Puncher. This tool automates the process of managing and Remove Negative Reviews by setting predefined responses based on the type of review. For instance, you can set the tool to automatically offer a refund for certain SKUs or initiate customer support for others. This not only saves time but also ensures prompt responses, enhancing customer satisfaction.

Wrapping Up

Managing negative reviews effectively is an essential part of selling on Amazon. While it might be tempting to ignore negative feedback, addressing these reviews head-on can improve your product’s reputation, customer satisfaction, and ultimately, your conversion rates.

Understanding the difference between reviews that violate Amazon’s Community Guidelines and genuine negative reviews is the first step. For violating reviews, reporting them to Amazon can lead to their removal, maintaining the integrity of your product listing. For legitimate negative reviews, taking steps to rectify the situation, either through refunds or customer support, can turn a negative experience into a positive one.

With the help of Amazon Consultant or tools like Sellerise’s Review Puncher, you can automate this process, ensuring quick, consistent responses that can greatly enhance customer satisfaction. In the end, managing negative reviews is not just about removing undesirable feedback – it’s about constantly improving your products and services based on customer feedback, leading to long-term success on Amazon.