We recently welcomed a new client who was facing challenges with low revenue and profit margins. Let me share how we approached these concerns and doubled the revenue in just one month!
Here are the impressive results we achieved during the first month of onboarding:
1. Achieved an incredible 50% surge in revenue within one month of implementing our strategy.
2. Reduced Average Total Advertising Cost of Sales (TACOS) from 30% to 25%.
3. Decreased Advertising Cost of Sales (ACOS) to below 33%, down from around 40% on average, while increasing revenue and lowering TACOS.
4. Skyrocketed organic order ratio from 20% to an impressive 40%.
5. Attained Amazon's Choice badge within 1 month.
6. Increased keyword rankings for relevant terms from 1026 in February to 1142 in March.
So, how did we achieve these awesome results in such a short time? Let's dive into the strategy and see how we crafted a roadmap to success! 😊
- First Things First: Identifying the Problem
We conducted a comprehensive account audit, focusing on key areas to boost revenue:
1. Listing audit
2. PPC audit
3. Price analysis
After completing the audit, we identified key issues:
- Listings lacked highly relevant, high-volume keywords necessary for ranking and driving qualified traffic.
- Keyword placement IN THE PRODUCT LISTINGS needed improvement for higher rankings.
- PPC campaigns required restructuring for optimal performance.
- Campaigns lacked proper budget distribution.
- Ad placements needed adjustment for optimal performance and reduced ACOS.
The Strategy Behind Doubling Revenue in Just One Month
After analyzing performance metrics, evaluating campaign structures, and assessing ad groups and keywords, we developed a strategic plan and implemented the following action steps:
- Effective Keyword Research and Listing Optimization:
Conducted extensive keyword research to identify profitable search terms.
Optimized product listings by strategically placing keywords in titles, bullet points, and descriptions.
Integrated relevant search terms to boost organic visibility.
- PPC Campaign Restructuring:
Restructured PPC campaigns by creating separate exact match campaigns for main keywords to control budgets and improve revenue.
- Testing New Keywords:
Tested previously unallocated keywords to gauge performance and targeted them based on results.
- Placement Optimization:
Optimized ad placements to determine the most effective placements for lower TACOS and increased revenue.
By restructuring campaigns, optimizing keywords and placements, we significantly increased revenue and reduced ACOS.
Identifying areas for optimization and addressing potential issues allowed us to achieve remarkable results within just one month.
It's often the smallest changes that make the biggest impact!
.svg)
.avif)
.svg)
